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Workshop on “Go To Market Strategy”

SIDA, SIDA Speaks / /

On the 5th of September, 2023, the Marriott in Madurai was abuzz with enthusiastic professionals and entrepreneurs. The event, jointly hosted by NASSCOM and SIDA, titled “Arriving at the Right Go-To-Market Strategy,” was an overwhelming success, providing attendees with unique insights into the world of marketing.

A hearty thank you to NASSCOM for collaborating with SIDA to make this event possible. Such partnerships are a testament to our shared commitment to fostering knowledge-sharing and growth in the industry.

We were honored to have Mr. Ajeesh Venugopal as the key speaker for the event. His expertise and insights into marketing strategies were enlightening. Ajeesh seamlessly covered various critical aspects of marketing, right from the basic differences between marketing and sales to the intricate details of brand positioning. Every topic he touched upon was backed by real-life examples, making the session both informative and engaging.

Kudos to Guhan from NASSCOM for moderating the session. His ability to steer the conversation and ensure a smooth flow of the workshop is truly commendable.

Some of the significant takeaways from the workshop were:

  • Understanding the subtle differences and interplay between Marketing vs. Sales.
  • Tailored Marketing Techniques suitable for both product and service-based companies.
  • The synergy of Marketing Driven Sales & Sales Driven Marketing.
  • Building a robust Business Model and its essentials.
  • Crafting impactful Go-to-Market Plans.
  • The art and science behind effective Brand Positioning.
  • Exploring the ever-evolving world of Digital Marketing Strategies.

The interactive nature of the session was its highlight, with members from both SIDA and NASSCOM actively participating in the discussions. It was heartening to see so much passion and curiosity about the trends in the marketing field.

Furthermore, the event provided a wonderful opportunity for members from both organizations to network, share experiences, and forge new connections.

To all our members and attendees, thank you for making this event a memorable one. We look forward to many more such enlightening sessions in the future.

For more updates on upcoming events and news, stay tuned to our website!

 

If you missed the event, don’t worry – we’ll be sharing more updates and insights from the event on our social media channels.

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Thank you for your continued support, and we look forward to seeing you at our future events!

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cybersecurity

Cybersecurity – Risks and Mitigation on July 4, 2023

SIDA, SIDA Speaks / / /
We are excited to share the enlightening sessions delivered by our esteemed speakers, Prabhuram Ramamurthy, and Manikandan S., during the “SIDA SPEAKS: Cybersecurity – Risks and Mitigation” event held on July 4, 2023. Prabhuram Ramamurthy, CEO of Ramar Tech, provided valuable insights into cybersecurity risks by highlighting real-time events and their implications. His expertise shed light on the following key areas:
  • Understanding Cybersecurity Risks: Prabhuram explained organizations’ various internal and external risks in today’s digital landscape. He created awareness about the potential consequences of cyber intrusions and attacks by examining real-life examples and case studies.
  • Security Audits and Protection Strategies: He emphasized the importance of regular security audits to identify vulnerabilities and implement effective protection strategies. Prabhuram shared best practices and proactive measures to safeguard systems and sensitive data from unauthorized access.
On the other hand, Manikandan S., IT Insurance consultant and Joint Managing Director at SM Insurance Zone, focused on cybersecurity insurance policies and raising awareness within organizations. His insights covered the following key aspects:
  • Cybersecurity Insurance Policies: Manikandan explained the significance of cybersecurity insurance in providing financial protection to organizations during cyber incidents. He detailed the coverage options available, such as data breach response, business interruption, and network security liability, helping organizations make informed decisions about their insurance needs.
  • Raising Awareness: Recognizing cybersecurity as a collective responsibility, Manikandan emphasized the importance of creating a cybersecurity-aware culture within organizations. Organizations can significantly reduce the risk of successful attacks by promoting awareness and educating employees about cyber threats.
We extend our heartfelt appreciation to Prabhuram Ramamurthy and Manikandan S. for their valuable contributions to educating and creating awareness about cybersecurity risks and insurance policies. Their insights will help organizations enhance their cybersecurity posture and mitigate potential threats. If you missed the event, don’t worry – we’ll be sharing more updates and insights from the event on our social media channels. Follow us on

Thank you for your continued support, and we look forward to seeing you at our future events!

#SIDASpeaks #CybersecurityRisks #CybersecurityInsurance #Awareness #SIDAEvents #SoftwareIndustry #SIDATN

Prabhuram

Prabhuram Ramamurthy (CISA)
CEO, Ramar Tech
IT Audit and Cybersecurity expert

Mani

Manikandan S. (CISA)
JMD  SM Insurance Zone
Renowned IT Insurance consultant

We would like to extend our sincere gratitude to all of SIDA’s executive committee members for their tireless efforts and dedication to the organization. Their hard work and commitment have made it possible for SIDA to provide valuable resources and opportunities to its members.

Our sincere thanks to our EC members,

And members for their support in conducting such a fantastic event.

We would also like to express our thanks to all of the attendees who have supported SIDA’s events and initiatives. Your presence and participation have been critical to the success of our events and we appreciate and and look forward  your continued support in the future.

Cybersecurity – Risks and Mitigation on July 4, 2023 Read More »

AI & ML with AWS’s Ramanuja Vidyanta on March 27th, 2023

SIDA, SIDA News & Events, SIDA Speaks / / / , , , , ,

We’re excited to announce that the SIDA SPEAKS Event AWS’s AI & Machine Learning Services was a great success! The event took place on 27th March 2023 at the Courtyard by Marriott Madurai, and more than 50 member companies participated.

During the event, Mr. Ramanuja Vidyanta, an AI & ML Specialist from AWS, provided valuable insights into how AI & Machine Learning can help improve operational processes, reduce risk, increase revenue, enhance customer experience, and innovate on new products and services. He also discussed the services’ breadth and how to use them to infuse ML in applications or build new models. The event also showcased prominent use cases across various industries, such as Financial Services, Manufacturing, Retail, Media, and Healthcare.

We’re grateful to all the attendees who made this event a success. We’re committed to providing value to our members, and we believe that events like this are crucial for our community’s growth and development. SIDA will continue to organize informative events that help our members stay ahead of the curve and thrive in their respective industries.

If you missed the event, don’t worry – we’ll be sharing more updates and insights from the event on our social media channels. 

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to stay up-to-date with our latest news and events.

Thank you for your continued support, and we look forward to seeing you at our future events!

#SIDAEvents #AI #MachineLearning #AWS #Innovation #BusinessGrowth

 

Mr. Suraj Ramesh

AI & Machine Learning Specialist, AWS
 
 
 
 

We would like to extend our sincere gratitude to all of SIDA’s executive committee members for their tireless efforts and dedication to the organization. Their hard work and commitment have made it possible for SIDA to provide valuable resources and opportunities to its members.

Our sincere thanks to our EC members,

And members for their support in conducting such a fantastic event.

We would also like to express our thanks to all of the attendees who have supported SIDA’s events and initiatives. Your presence and participation have been critical to the success of our events and we appreciate and and look forward  your continued support in the future.

AI & ML with AWS’s Ramanuja Vidyanta on March 27th, 2023 Read More »

Exclusion from ‘tech city’ undermines Madurai’s growth potential: IT cos

SIDA News & Events / /

MADURAI: Madurai-based IT companies feel that the city should have been included in the state government’s plans to set up Tamil Nadu Tech City (TN Tech City) as it has high growth potential with a big manpower to boot. Chennai, Coimbatore and Hosur were proposed in the state budget for the project to promote Tamil Nadu as a global hub for IT and ITES, and cater to the growing need for office space.

Techies in Madurai point out the interest evinced by investors in city-based IT companies. India’s top SaaS (software-as-a-service) firm, Zoho, is looking to hire around 1,300 employees for its new office under construction in Kappalur. Experts say if a market leader like Zoho is ready to invest in the Madurai region, it shows the potential of the city. Members of Software Industries Development Association (SIDA), a cluster of 55 IT and ITeS industries in Madurai, said big companies are acquiring Madurai-based companies as they are performing well. Recently, Happiest Minds Technologies acquired Sri Mookambika Infosolutions for Rs 111 crore. Teeyes Siva, president of SIDA, said, IT companies in the city have to group under a single umbrella to show the city’s potential to the state. “In Madurai, we have IT companies in all domains,” he said.

Read more at:
http://timesofindia.indiatimes.com/articleshow/98930939.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

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infosec

Demystifying Infosec Compliance By Mr. Suraj Ramesh 28.02.2023

SiDA News & Events / / /

We are excited to share that our recent event on “Demystifying InfoSec Compliance” held on 28th February, 2023, at the Courtyard by Marriott in Madurai was a grand success! Our keynote speaker, Mr. Suraj Ramesh, Associate Director of Sales at Sprinto, provided valuable insights into the need for information security and the different InfoSec compliance available, including standards like IS27001, SOC2, laws like HIPA, GPDR, etc.

Mr. Ramesh also shared real-world examples of the practical difficulties organizations may face when going for one of these standards and the steps to overcome them while keeping the organization’s core focus in mind. He also provided an overview of how the Sprinto tool can be used to speed up the compliance process.

Attendees also had the opportunity to network and discuss recent business trends over dinner, making the event a great success. Thank you to all who attended and made this event a success! Stay tuned for more upcoming events.

If you missed out on this informative event, don’t worry; we’ll be hosting more in the future! Keep following us for the latest advancements in automation and technology.

Stay connected with us on

for updates and information on cutting-edge technologies.

Mr. Suraj Ramesh

Associate Director of Sales – Sprinto

We would like to extend our sincere gratitude to all of SIDA’s executive committee members for their tireless efforts and dedication to the organization. Their hard work and commitment have made it possible for SIDA to provide valuable resources and opportunities to its members.

Our sincere thanks to our EC members,

And members for their support in conducting such a fantastic event.

We would also like to express our thanks to all of the attendees who have supported SIDA’s events and initiatives. Your presence and participation have been critical to the success of our events and we appreciate and and look forward  your continued support in the future.

Demystifying Infosec Compliance By Mr. Suraj Ramesh 28.02.2023 Read More »

Robotic Process Automation (RPA) Event – A Successful Outcome for Automation and Technology!

SIDA News & Events / / / , , , , , , , , , , , , , , , ,

On January 31st, 2023 (Tuesday), we held a highly-successful “Robotic Process Automation (RPA)” event at Nathaswaram Hall in Hotel JC Residency, Madurai from 6:00 PM to 8:00 PM.

Our keynote speaker, Mr. Prasanna Soundra Pandian, CEO of VINGA Software Solutions, delivered an outstanding session on the Overview, Benefits & Use Cases of RPA, offering valuable insights into the world of automation technology.

The event was attended by a diverse audience, including CEO, CTO, CIO, CFOs, Client Account Managers, and Project Managers, who had the opportunity to learn about the future of automation and gain a deeper understanding of Robotic Process Automation (RPA) technology, including its benefits, use cases, and applications.

If you missed out on this informative event, don’t worry; we’ll be hosting more in the future! Keep following us for the latest advancements in automation and technology.

Stay connected with us on

for updates and information on cutting-edge technologies.

Mr. Prasanna Soundra Pandian

CEO – VINGA Software Solutions

We would like to extend our sincere gratitude to all of SIDA’s executive committee members for their tireless efforts and dedication to the organization. Their hard work and commitment have made it possible for SIDA to provide valuable resources and opportunities to its members.

Our sincere thanks to our EC members,

And members for their support in conducting such a fantastic event.

We would also like to express our thanks to all of the attendees who have supported SIDA’s events and initiatives. Your presence and participation have been critical to the success of our events and we appreciate and and look forward  your continued support in the future.

Robotic Process Automation (RPA) Event – A Successful Outcome for Automation and Technology! Read More »

Happy Employee Happy Employer by Mr. Prakash Raman on 30.11.2022

SIDA News & Events / / / , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

” Happy Employee and Happy Employer ” was a great event hosted by SIDA on 30th November 2022 by Mr. Prakash Raman, who captivated the audience with his informative yet interactive session.

His valuable inputs in Talent Acquisition, Development, and Retention techniques were an eye-opener for many and gave an orientation for companies in setting up their HR practices.

The Q&A session, too, was beneficial, covering a wide range of topics, including moonlighting, best practices, company branding, etc.

SIDA is proud to have such a multi-faceted speaker for its third SIDA SPEAKS event this year.

Keynote Speaker

Mr. Prakash Raman

G.M. Human Resources at HCL Technologies, Madurai.

LinkedIn
Our sincere thanks to our EC members, And members for their support in conducting such a fantastic event. Frequent attendees of our events will be able to understand the quality of the speakers and the kind of value SIDA brings to its members.

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Know Your Member 2022

SIDA News & Events / /

SIDA has organized an exclusive event, “Know Your Member 2022, “ in the SIDA SPEAKS series for our members to learn about each other’s contributions towards the IT Innovation and Technology field.

Team SIDA conducted this event at JC Residency on the 31st of October, between 5:30 PM to 8:05 PM, followed by a networking dinner.

Every SIDA member has delivered a presentation about their company and its solutions offerings.

Membership certificates have been distributed.

Know Your Member 2022 Read More »

SIDA SPEAKS series, RAISE n SCALE – “ Modern Fundraising Strategies for IT Companies“

SIDA News & Events / /

As the first event in the SIDA SPEAKS series, RAISE n SCALE – “ Modern Fundraising Strategies for IT Companies“ successfully happened on 09-SEP-2022 at Courtyard by Marriot, Madurai, around 5:30 PM to 8:30 PM, followed by dinner.

The event started with Tamil Thai Valthu and a welcome address by the President (Teeyes Siva). Following that, he introduced the new EC Team.

The speaker Samarth Shah, a seasoned investment banker with rich experience in the Debt and Equity side of funding, came from Mumbai to Madurai exclusively for this event.

He presented in detail about 

1.     Seed/Angel, Venture Capital, Private Equity 

2.     how to prepare the organisation for each level 

3.     timeline for each stage.  

4.     Need to-dos and don’ts 

5.     How one can uniquely position in the market and create a perfectly tailored business growth.

Followed by him, Mr Senthil Nathan R [Regional Head -TN, ICICI Securities Ltd] speaks a clear idea about debt funding. 

IT Business Owners, Directors, CEOs, C.F.Os, COOs, and Senior Management persons immensely benefitted from the session.

The event, followed by the dinner, has given the limelight to scaling and networking opportunities with south Tamilnadu-based Software Industry people.

SIDA SPEAKS series, RAISE n SCALE – “ Modern Fundraising Strategies for IT Companies“ Read More »

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