Workshop on “Go To Market Strategy”

On the 5th of September, 2023, the Marriott in Madurai was abuzz with enthusiastic professionals and entrepreneurs. The event, jointly hosted by NASSCOM and SIDA, titled “Arriving at the Right Go-To-Market Strategy,” was an overwhelming success, providing attendees with unique insights into the world of marketing.

A hearty thank you to NASSCOM for collaborating with SIDA to make this event possible. Such partnerships are a testament to our shared commitment to fostering knowledge-sharing and growth in the industry.

We were honored to have Mr. Ajeesh Venugopal as the key speaker for the event. His expertise and insights into marketing strategies were enlightening. Ajeesh seamlessly covered various critical aspects of marketing, right from the basic differences between marketing and sales to the intricate details of brand positioning. Every topic he touched upon was backed by real-life examples, making the session both informative and engaging.

Kudos to Guhan from NASSCOM for moderating the session. His ability to steer the conversation and ensure a smooth flow of the workshop is truly commendable.

Some of the significant takeaways from the workshop were:

• Understanding the subtle differences and interplay between Marketing vs. Sales.
• Tailored Marketing Techniques suitable for both product and service-based companies.
• The synergy of Marketing Driven Sales & Sales Driven Marketing.
• Building a robust Business Model and its essentials.
• Crafting impactful Go-to-Market Plans.
• The art and science behind effective Brand Positioning.
• Exploring the ever-evolving world of Digital Marketing Strategies.

The interactive nature of the session was its highlight, with members from both SIDA and NASSCOM actively participating in the discussions. It was heartening to see so much passion and curiosity about the trends in the marketing field.

Furthermore, the event provided a wonderful opportunity for members from both organizations to network, share experiences, and forge new connections.

To all our members and attendees, thank you for making this event a memorable one. We look forward to many more such enlightening sessions in the future.

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