The Value of Internet for Small and Medium Enterprises in India By Anup Varier
The most powerful advantage of the Internet for the SMEs is an improved level of customer interaction which is achieved by exploiting the participatory nature of today’s internet.
While SMEs constitute 17 percent of India\’s GDP they are responsible for 25 percent of private-sector employment. Almost all the high and medium web SMEs added jobs during the last three years but 17 percent of low- or no-web companies did not, says the report.Given that the SMEs have such a track record of job creation, policies that encourage more of these companies to develop an online presence could help address the lingering unemployment that currently plagues developing countries.
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